Privacy Policy

1. Introduction

Raketrix Solutions Inc., based in Thunder Bay, Ontario, Canada, provides marketing Software-as-a-Service (SaaS), technology support, and AI-driven solutions to help businesses grow. Our services include, but are not limited to, digital marketing, website management, content creation, analytics, and technical support. We are committed to protecting your privacy and handling your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable laws. This Privacy Policy explains how we collect, use, share, and protect your information when you use our services, website, or interact with our support team.

This policy applies to all users, including customers, website visitors, and individuals whose data we process as part of our services.

2. Information We Collect

We collect various types of information, including but not limited to:

2.1 Personal Information

• Contact Details: Information such as name, email address, phone number, and mailing address provided during account creation, form submissions, or support interactions.
• Billing Information: Payment details (e.g., credit card numbers, billing address) processed through secure third-party payment processors.
• Business Information: Details like company name, job title, or industry provided for service customization.

2.2 Usage and Technical Data

• Website and App Usage: Data on user interactions, including pages visited, time spent, and links clicked.
• Device Information: Technical details such as IP address, browser type, operating system, and device identifiers.
• Support Interactions: Information from support tickets, chats, emails, or calls, including recordings (with consent where required).
• Marketing and Analytics Data: Metrics related to campaign performance, user engagement, and website activity.

2.3 AI-Generated and Processed Data

• Analytics and Insights: Data processed by AI tools for purposes like optimization, personalization, or predictive analytics.
• Automation Data: Information used in AI-driven features, such as automated marketing or content generation.
• Training Data: Anonymized or aggregated data used to improve our AI models.

2.4 Third-Party Platform Data

Data from third-party platforms, including but not limited to social media networks, advertising platforms, and analytics tools, used to deliver or enhance our services.

2.5 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to improve user experience, analyze performance, and deliver personalized content. You can manage cookie preferences through our cookie consent tool.

3. How We Use Your Information

We use your information to provide, improve, and personalize our services, including but not limited to:

• Delivering marketing, technical support, and AI-driven solutions.
• Optimizing digital campaigns, content, and user experiences.
• Processing payments and managing accounts.
• Responding to support requests and resolving issues.
• Enhancing AI tools through anonymized or aggregated data.
• Analyzing trends to improve service offerings.
• Complying with legal obligations, including PIPEDA and Canada's Anti-Spam Legislation (CASL).
• Sending promotional communications, such as emails or newsletters, with your express or implied consent under CASL.

4. Artificial Intelligence and Data Processing

Our AI tools process data to enhance services, including but not limited to analytics, automation, and personalization. We:

• Use anonymized or aggregated data for AI training, ensuring no identifiable personal information is used without consent.
• Implement strict access controls and encryption for AI-processed data.
• Regularly audit AI systems to ensure compliance with PIPEDA and other applicable laws.

5. Sharing Your Information

We share your information only in specific cases, including but not limited to:

• Service Providers: Trusted third parties (e.g., cloud hosting, payment processors, analytics providers) based in Canada or abroad, who assist in delivering our services and are bound by confidentiality agreements.
• Marketing Partners: Partners involved in campaigns or promotions, only with your consent.
• Legal Requirements: To comply with Canadian laws, regulations, or legal processes (e.g., court orders), including PIPEDA.
• Business Transfers: In case of a merger, acquisition, or sale of assets, with safeguards to protect your data.
• Aggregated Data: Non-identifiable data shared for research or industry reports.

6. Your Rights

Under the PIPEDA and other applicable laws, you have certain rights regarding your personal information, including but not limited to:

• Access: Request access to the personal information we hold about you, including details on how it is used and shared.
• Correction: Request correction of inaccurate, incomplete, or outdated personal information.
• Withdrawal of Consent: Withdraw your consent for the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions. This may result in the deletion of your information where no other legal basis for retention exists.
• Opt-Out of Marketing: Unsubscribe from marketing communications, such as emails or newsletters, in accordance with Canada's Anti-Spam Legislation (CASL). You can opt out using the unsubscribe link in our communications or by contacting us.
• Challenge Compliance: Raise concerns or file a complaint about our data practices. You may contact us directly or submit a complaint to the Office of the Privacy Commissioner of Canada.
• Additional Rights (Where Applicable): If you are located outside Canada (e.g., in the European Union or California), you may have additional rights under laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). These may include requesting deletion of your data, opting out of data sales, or receiving your data in a portable format, where feasible.

To exercise these rights, contact us at [email protected].

7. Data Security

We implement robust security measures, including but not limited to:

• Encryption of data in transit and at rest.
• Access controls and authentication protocols.
• Regular security audits and vulnerability assessments.
• Secure integrations with third-party platforms.

While we strive to protect your data, no system is completely secure. We will notify you and the Office of the Privacy Commissioner of Canada promptly in case of a data breach, as required by PIPEDA.

8. International Data Transfers

Your data may be transferred to and processed in countries outside Canada (e.g., the United States for cloud hosting or third-party platforms), where data protection laws may differ. We use safeguards, such as Standard Contractual Clauses (SCCs), to ensure compliance with PIPEDA and, where applicable, GDPR or other international regulations.

9. Cookies and Tracking

We use cookies and tracking technologies, including but not limited to:

• Essential Cookies: For website functionality and security.
• Analytics Cookies: To track performance and usage.
• Marketing Cookies: For personalized content and campaign tracking.

You can manage preferences via our cookie banner or browser settings. Disabling cookies may affect functionality.

10. Children's Privacy

Our services are not intended for individuals under 19 in Ontario, as per the Age of Majority and Accountability Act. We do not knowingly collect data from children. If we learn of such data, we will delete it promptly.

11. Third-Party Links and Platforms

Our services may integrate with third-party platforms or link to external sites. We are not responsible for their privacy practices. Review their policies before sharing data.

12. Updates to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you via email or a website notice at least 30 days before significant changes take effect. Continued use of our services constitutes acceptance of the updated policy.

13. Contact Us

For questions, concerns, or to exercise your rights, contact our Privacy Officer at: